Softstart Website
Softstart Website
About the project
This was a great opportunity to build the brand for a software that was designed to connect people and make them feel more connected to their colleagues when they start a new job.
Developing the brand
I started by developing mood boards with styles and colour palettes to define the visual tone for the brand.
Site & Illustrations
Illustrations
Once we had the overall visual feel developed, I moved on to developing imagery to further the story and emphasize the importance of human interaction when starting a new job even if the work is remote
Website
The website was designed with human resources and managers in mind. Using the brand we developed, the site tells the story of the app and the way it facilitates the on-boarding process while promoting connections which allow new employees to feel more welcome when coming to a new company.
